about us

heritage
handcrafted

textiles of india

Established in 1969, Raisons has since, continued its legacy of purity and elegance. Almost five decades ago, Raisons started in a quaint corner of South Extension as a brand dealing in all types of high-quality fabrics right from men's suiting to ladies dress materials, laces, buttons etc. In the early 90's, it had established itself as a name synonymous with the best cotton prints in the market. Today it has presence across Delhi-NCR, with boutique stores located in Noida, Gurgaon, Saket & South Extension.

In 2003, Gaurav Gupta joined the House of Raisons, giving it a new dimension with his in-depth understanding of textiles & design. A graduate from NIFT Delhi, his design sensibilities found its calling, within the vast universe of handloom textiles & weaves.

The product basket includes Saris, Ready to wear, yardge & unstitched suit coordinates.

Over the years, the brand has delved deeper into handcrafted textiles, experimenting with rich weaves, prints & embroideries from clusters across India and bringing the rich history of these crafts closer to people.

Today, after years of experience and dedicated love for the crafts, Raisons is nothing less than being the masters of textile. It continuously endeavours to support & maximise the potential of the skilled weavers, artisans & craftsmen from all over the country and strives to fuse contemporary ideas with traditions.

The collections in the House of Raisons, re-interpret age-old weaves, adorned with our signature of innovation and love. All the textiles, echo a special story of their creation, that have been skilfully crafted, through the art of hand...

loom of translation

Reinterpreting age-old Indian techniques is an integral part of our story. Achieving a harmony of narration with the looms, table & addas, is a labour of love in which we take immense joy. We explore a wide range of weaves, printing techniques & regional embroiders from all over India, seeking new patrons so that this tree of life can inspire our world forever...

IKAT

Originating in the district of Mithila, the village of goddess Sita, Madhubani symbolise the rich art of India since ancient times. Madhubani artists are masters at painting intricate patterns directly onto sarees, without any prior sketches. The skilful craftsmen use ingredients like charcoal, rice, sandalwood, turmeric and indigo to produce natural dyes and add colour to their creations.

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LUCKNOWI

Originating in the district of Mithila, the village of goddess Sita, Madhubani symbolise the rich art of India since ancient times. Madhubani artists are masters at painting intricate patterns directly onto sarees, without any prior sketches. The skilful craftsmen use ingredients like charcoal, rice, sandalwood, turmeric and indigo to produce natural dyes and add colour to their creations.

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BANARASI

Starting its journey from the city of Varanassi... Banarasi weaving dates back to the 14th century, reaching its peak in the Mughal era. Through its long course in time, it has been developed with skill and precision. It takes 5600 thread wires to weave the saree & depending on the intricacy of its design, it can take from 15 days to a month and sometimes up to 6 months to complete.

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CHANDERI

Chanderi is known to have its origin back in the Vedic Period, and is believed to have been founded by Lord Krishna’s cousin, Shishupal. The Chanderi sari was, and still is, a symbol of superlative beauty & status. Intricately woven by hand and interspersed with delicate zari motifs, it has for times immemorial satisfied the refined tastes of the royalty and received their patronage.

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KANJEEVARAM

Made from ‘Mulberry Silk’, traditionally Kanjivaram sarees were adorned with scriptures from temples of the Kanchipuram village or scenes from Ramayana and Mahabharata. Over decades, Kanchipuram silk has been evolving in its design and pattern, though never loosing its charm, grandeour and fine finish. Today it ranks among the most popular silks in the world.

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MADHUBANI

Originating in the district of Mithila, the village of goddess Sita, Madhubani symbolise the rich art of India since ancient times. Madhubani artists are masters at painting intricate patterns directly onto sarees, without any prior sketches. The skilful craftsmen use ingredients like charcoal, rice, sandalwood, turmeric and indigo to produce natural dyes and add colour to their creations.

DISCOVER