Our Story



Established in 1969, Raisons has since, continued its legacy of purity and elegance. Almost five decades ago, Raisons started in a quaint corner of South Extension as a brand dealing in all types of high-quality fabrics right from men's suiting to ladies dress materials, laces, buttons etc. In the early 90's, it had established itself as a name synonymous with the best cotton prints in the market. Today it has presence across Delhi-NCR, with boutique stores located in Noida, Gurgaon, Saket & South Extension.

In 2003, Gaurav Gupta joined the House of Raisons, giving it a new dimension with his in-depth understanding of textiles & design. A graduate from NIFT Delhi, his design sensibilities found its calling, within the vast universe of handloom textiles & weaves.

The product basket includes Saris, Ready to wear, yardge & unstitched suit coordinates.

Over the years, the brand has delved deeper into handcrafted textiles, experimenting with rich weaves, prints & embroideries from clusters across India and bringing the rich history of these crafts closer to people.

Today, after years of experience and dedicated love for the crafts, Raisons is nothing less than being the masters of textile. It continuously endeavours to support & maximise the potential of the skilled weavers, artisans & craftsmen from all over the country and strives to fuse contemporary ideas with traditions.

The collections in the House of Raisons, re-interpret age-old weaves, adorned with our signature of innovation and love. All the textiles, echo a special story of their creation, that have been skilfully crafted, through the art of hand...


Reinterpreting age-old Indian techniques is an integral part of our story. Achieving a harmony of narration with the looms, table & addas, is a labour of love in which we take immense joy. We explore a wide range of weaves, printing techniques & regional embroiders from all over India, seeking new patrons so that this tree of life can inspire our world forever...